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analytics.googleapis.com

Google Analytics is Google's web and app analytics platform for collecting event data and reporting on user behavior, traffic, and conversions. It includes APIs for administration, reporting, and server-side event ingestion.

4 integrations · REST · CLI

Google Analytics exposes three programmatic surfaces for this domain family: the Admin REST API, the Data REST API, and the Measurement Protocol HTTP endpoint; it also publishes an installable local MCP server package (`analytics-mcp`) that uses Google Analytics APIs via Google Application Default Credentials.

discovered 2mo ago
REST · OpenAPI3
CLI1
Credentials
Google OAuth client / Application Default Credentials for Google Analyticsoauth2Set up OAuth ↗

Create an OAuth client in Google Cloud Console, enable the Google Analytics Admin API and Google Analytics Data API, then obtain user credentials with gcloud auth application-default login or another Application Default Credentials flow as shown in the Google Analytics MCP README. Request Google Analytics scopes such as https://www.googleapis.com/auth/analytics.readonly or broader https://www.googleapis.com/auth/analytics.edit / https://www.googleapis.com/auth/analytics.manage.users as needed by the method docs.

Google Analytics Measurement Protocol API secretapi_keyGet key ↗

In the Google Analytics UI at Google Analytics, go to Admin → Data Streams → choose your stream → Measurement Protocol → Create to mint an api_secret, as described in the Measurement Protocol reference and sending events guide. Keep the secret private and use it with your stream's measurement_id when sending Measurement Protocol requests.

conventions · 0/8 published

Publish these signals → /publishing